INTEGRITY we are honest and have strong moral principles
COURTESY we will remember and exercise the principle that every customer deserves respect
RELIABILITY our customers can believe that our products and services will meet their expectations
ACCESSIBILITY our customers can easily reach and communicate with us
RESPONSIVENESS we are serious about responding to customer inquiries, requests and complaints in a timely matter
CREDIBILITY we will strive to maintain a positive reputation with our customers, we will do what we say we will do